Currently, the world is changing dramatically regarding business marketing strategies for both small-scale and large-scale businesses.
Many businesses have decided to take advantage of online marketing to attract a large number of customers, using the internet.
Digital marketing involves the use of social media, SEO, Pay-Per-Click Ads (PPC), Social media marketing, web design, among other platforms.
Ever since the emergence of Google and Facebook digital marketing has grown exponentially and more and more people are investing in it and why wouldn’t they, there are 3.6 billion people on social media, and this number is supposed to increase to 4.41 billion in 2025.
The same is with Google nearly 4 billion people are on Google and an average adult spends around 2-3 hours daily on the internet. Due to this modern businesses are focusing aggressively on Digital Marketing.
There are 2 ways that you can perform digital marketing for your business and earn a handsome income from your business.
What Consists Of Digital Marketing?
Digital Marketing Consists of Search Engine Optimization (SEO), Social Media Marketing (SMM), and Search Engine Marketing (SEM),
There is also a form of marketing known as performance marketing to know more about it check out: Performance Marketing And Digital Marketing Key Difference.
Search Engine Optimization (SEO)
Now before we learn how to do Search Engine Optimization (SEO), we should know what it is? and how can it impact our business?
When we perform a search on Google and it shows us some results based on our query, on a page that shows 10 different websites based on our query.
Now, most of us would find what we are looking for on the first page or second page of Google search results.
This behavior clearly indicates that the websites that are on the first page or second page of Google search results are going to get the most business as compared to websites that are not ranked for the keywords the entered query had.
To optimize your site so that the search engine ranks it for your business-related keywords is Search Engine Optimization (SEO). SEO Involves,
- Keyword Research.
- Technical SEO.
- On-page Optimization.
- Off-page Optimization.
Social Media Marketing (SMM)
We all know about social media and as a matter of fact, most of us use it in our day to day life, and we have seen business pages on them as well and might have made a purchase on it as well.
The most fascinating thing about social media is it shows you results on the basis of your interest which greatly increases the chance of making a sale because you are marketing to your potential customers.
Moreover, if you want to reach a wider audience you have the facility of using ads and you will be making sales to a wider range of audiences.
One thing that has been constant about social media is content that is liked by your target audience. Now social media has a lot of different avenues like,
- Organic Marketing
- Hashtag Research
- Marketing Funnel
- Social Media Post Designing
- Social Media Ads
- Videos
To become a success in social media you should be good at before mentioned skills along with copywriting to hook your customers.
There are different kinds of social media marketing where you can apply the above-mentioned skills,
- Facebook Marketing
- Instagram Marketing
- Twitter Marketing
- Pinterest Marketing
- Linkedin Marketing
- Youtube Marketing
- and many more.
To learn about how to do create a content strategy for digital marketing read: How To Create The Ultimate Content Marketing Strategy?
Search Engine Marketing (SEM)
Now when we talk about Search Engine Marketing (SEM) the first that would come to our minds are google ads. Now, we need to know is that there is a lot more to it than just running an ad on google.
They are a good medium to earn some good traffic in a short amount of time, but it is costly and if done wrongly can drain money out of your pocket for a measly amount of traffic.
To run Google Ads you should be proficient in the following skills,
- Copywriting
- PPC Campaigns
- Google Ads Campaigns
- Keyword Research
- Competitor Research
Conclusion
Now, from the above-mentioned information, you can learn more about digital marketing and learn how to implement it practically.
But to master, it is going to take a bit of your time and if you are looking to make some bigger strides in your business in the near future you are going to need a digital marketing agency at your disposal.
Now a days digital marketing companies have a team of experts that are masters in each and every aspect of digital marketing mentioned above and they will produce outstanding results for you in a short amount of time.
So if you have spare time and can do it on your own learn the skills mentioned above, but if not let an industry expert handle it for you, and the results will tell you that you made the right choice.
